Dailymirror.news,Mumbai, July 23rd, 2025:Tata Steel has launched Aashiyana 3.0, a pioneering content-to-commerce platform designed to empower individual home builders (IHBs) with the tools, resources, and guidance needed to build their dream homes with greater confidence, clarity, and control.

The revamped portal enhances the digital homebuilding journey by offering a comprehensive ecosystem that blends product access with expert knowledge and intuitive self-help tools. With a focus on delivering a seamless and engaging user experience, Aashiyana 3.0 positions itself not just as a marketplace but as a trusted advisor for IHBs at every stage of the construction process.

Enhanced Experience for Homebuilders

The updated Aashiyana platform features curated solutions, budget planning tools, DIY tutorials, and rich multimedia content including articles, videos, comic strips, infographics, and quizzes. This interactive knowledge base spans 31 topics across all five stages of homebuilding — from planning and designing to finishing and décor — offering users actionable insights and guidance in bite-sized, easy-to-understand formats.

A Consumer-Centric Approach

“Aashiyana 3.0 reflects the evolving needs of homebuilders who seek more than just products—they seek ideas, inspiration, and professional insight,” said Ashish Anupam, Vice President – Long Products, Tata Steel. “Our platform aims to simplify their decisions, engage them deeply, and provide everything they need to build better homes — all in one place.”

Tools for Personalization and Planning

The platform introduces innovative features such as a design personality quiz, over 300 ready-to-use architectural plans, and idea boards where users can save and share their design inspirations with professionals. It also includes step-by-step construction guides, expert opinions, and planning tools to help users manage their budgets and timelines effectively.

Driving Engagement and Brand Value

With a focus on interactive and gamified experiences, Aashiyana 3.0 aims to boost user engagement, improve purchase journeys, and build deeper consumer connections. This strategic shift is expected to increase platform stickiness, reduce reliance on human assistance, and drive higher gross merchandise value (GMV) and revenue.

By offering an intuitive, informative, and empowering digital environment, Aashiyana 3.0 is set to redefine homebuilding in India, making it more accessible, efficient, and satisfying for individual homebuilders across the country.