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Dailymirror.news, August 5th, 2025: Alphalete, a new brand of health supplements, officially launched in Hyderabad with the aim of providing the Indian market with transparent, lab-tested products that meet American quality standards.
The grand launch event at the Trident Hotel was headlined by actor and philanthropist Sonu Sood, who served as the chief guest, and was joined by Miss India Manasa Varanasi as a guest of honor.
Alphalete, operating under the slogan “Authentic – Exclusive – Performance,” was founded by Suresh Shukla and Sravan Ghanta. The brand emphasized its commitment to offering high-quality supplements that promote good health and combat the issue of adulterated products in the market.
Sonu Sood Praises Alphalete’s Commitment to Quality
Speaking at the event, Sonu Sood praised Alphalete’s mission, stating, “Today’s youth are incredibly focused on fitness, but the problem of adulterated supplements has grown just as rapidly.
This is a matter of great concern, as consuming the wrong supplements can cause serious harm.” He commended Alphalete for its dedication to transparency, lab testing, and adhering to American standards.
“The attention Alphalete pays to quality demonstrates its responsibility towards its consumers,” he added. Sood urged fitness enthusiasts to make informed choices and expressed confidence in Alphalete’s ability to earn consumer trust.
Founders Highlight Transparency and Quality
Suresh Shukla, Founder and CEO of Alphalete, explained his motivation for starting the brand. “The Indian supplement market has long suffered from a lack of credibility and transparency.
With an MBA from the USA and a personal passion for fitness, I launched this brand to provide Indian consumers with 100% authentic, QR-code verified, lab-tested supplements that adhere to US standards.”
Co-Founder and CFO Sravan Ghanta described Alphalete as more than just a business. “Our objective is to build a reliable brand that does not compromise on quality and strives for the well-being of the community. Alphalete is not just a business; it’s a movement for public health and empowerment,” he stated.
The organizers confirmed that all Alphalete products undergo comprehensive lab testing and strictly follow American quality standards before being released to the market.
The launch event was attended by numerous fitness experts, health influencers, and media representatives, and the hashtag #iamalphalete is generating significant buzz on social media.
