Dailymirror.news ,Hyderabad, January 27, 2026: ITC Master Chef has expanded its frozen foods portfolio with the launch of Piri Piri Prawns, a new ready-to-cook offering aimed at consumers who enjoy seafood but prefer quick and hassle-free preparation at home.

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Designed to simplify prawn cooking, the product comes with easy-to-use Piri Piri masala sachets that can be mixed directly with the prawns and cooked within minutes. The brand addresses a common consumer concern — the perception that prawns are difficult and time-consuming to prepare — by offering a convenient, restaurant-style solution.

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The Piri Piri Prawns are made using freshly harvested prawns that are frozen within hours to retain their natural taste and texture. Combined with a spicy and tangy Piri Piri seasoning, the product delivers a flavourful and protein-rich snack suitable for quick meals or social gatherings. Ready in minutes, it caters to today’s fast-paced lifestyle while maintaining a focus on taste and quality.

Commenting on the launch, Ashu Phakey, Vice President and Business Head – Frozen and Fresh Foods, ITC Limited, said the new product reflects the brand’s focus on bringing high-quality, convenient food options to home kitchens. He added that the launch strengthens ITC Master Chef’s non-vegetarian range and supports wider adoption of frozen seafood in Indian households.

With this addition, ITC Master Chef continues to broaden its ready-to-cook range, offering consumers gourmet-style experiences at home. The 212-gram pack, which includes two seasoning sachets, is priced at ₹275 and is available across major retail outlets and e-commerce platforms.