Dailymiorror.News,December 10th, 2024: Birla Opus Paints, a flagship brand under Grasim Industries – part of the Aditya Birla Group, has expanded its presence in Hyderabad, Telangana, by inaugurating two new franchisee stores this week. This follows the successful launch of its first set of stores in the city earlier this year at Ismath Nagar, Manikonda, Rasoolpura, and Bandlaguda Jagir.

The newly opened stores are Sri Mahalaxmi Agencies at Gachibowli CrossRoad and Choudhary Birla Opus Paint Studio in Medchal-Malkajgiri.

These franchisee outlets are designed as one-stop destinations for all Birla Opus Paints products, offering a wide selection of shades that reflect the region’s cultural vibrancy and heritage. The stores aim to enhance customer experiences with interactive features like texture displays, shade decks, and expert consultations, making it easier for customers to find the perfect colors and products for their needs.

The expansion aligns with Birla Opus Paints’ rapid growth strategy, supported by its state-of-the-art manufacturing facilities across India. Of the six planned automated plants, four are already operational in Ludhiana, Panipat, Cheyyar, and Chamarajnagar.

The recently launched Chamarajnagar facility has boosted the company’s production capacity to over 860 million liters per annum, positioning it as the second-largest decorative paints manufacturer by installed capacity.

Speaking about the expansion, Mr. Rakshit Hargave, CEO of Birla Opus Paints, shared his excitement:

“This marks my third visit to Hyderabad in six months, and I’m thrilled by the positive feedback we continue to receive from customers, painters, and dealers. Our expansion in Telangana with these two new stores reaffirms our commitment to reaching more customers.

With over 80% of our 145 planned products already in the market, we are confident of becoming India’s second-largest dealer network and establishing a presence in 6,000 towns.”

Details of the New Franchisee Stores:

  1. Sri Mahalaxmi Agencies
    Address: D.No. 1-64/1, Rahmath Gulshan Colony, Gachibowli CrossRoad, Hyderabad, Telangana – 500032
  2. Choudhary Birla Opus Paint Studio
    Address: Plot No. 03 & 19, Near NH Road, Medchal, Hyderabad, Medchal-Malkajgiri, Telangana – 501401

Both stores are now operational from Monday to Saturday, welcoming traders and customers throughout the week (excluding Sundays).

Birla Opus Paints is rapidly establishing itself as a leading paint brand in India, with franchisee stores already launched in over 80 cities and plans to expand to 150+ cities soon. These new additions in Hyderabad mark another step in their journey to provide innovative solutions, premium products, and expert guidance for customers.