Dailymirror.news ,Hyderabad, April 28, 2025: Birla Opus Paints, a prominent brand under Grasim Industries of the Aditya Birla Group, has introduced its first-ever Birla Opus Paint Studio in Hyderabad. This marks a significant milestone in the brand’s expansion after successful launches in Gurugram, Lucknow, Mumbai, Navi Mumbai, and Bengaluru. The Hyderabad studio is part of the company’s vision to revolutionize the paint and décor industry in India.

Unlike a traditional paint store, the Birla Opus Paint Studio in Hyderabad serves as an immersive, interactive space for customers to explore an extensive range of colours, textures, and finishes. The studio features cutting-edge visualization technology that allows visitors to preview their chosen colours in actual home settings, helping them make confident, informed decisions. Expert consultants are on hand to guide customers on everything from shade selection to application techniques and décor ideas.

Boasting more than 170 products, the studio showcases exclusive shades that reflect Hyderabad’s rich cultural heritage. The offerings include wallcoverings, designer finishes, and specialty coatings, providing a complete décor solution in one location. This launch is a key component of Birla Opus Paints’ strategy to expand its retail presence nationwide, with plans to open additional studios in cities such as Delhi, Kolkata, Jaipur, Ahmedabad, and Surat.

At the launch event, Mr. Rakshit Hargave, CEO of Birla Opus Paints, stated, “The Birla Opus Paint Studio in Hyderabad is more than just a store – it’s a creative experience centre where technology and artistry come together. Our goal is to transform the painting journey into a personalized and inspiring process, offering innovative tools and shades inspired by local culture.”

The studio is tailored for homeowners, architects, and interior designers, with dedicated spaces, resources, and expert support to facilitate collaboration. Additionally, Birla Opus Paints offers its “Paint Craft” service at the studio, ensuring professional, high-quality painting solutions.

With its Hyderabad launch, Birla Opus Paints is set to redefine the way both customers and professionals experience paint, providing a transformative and all-encompassing service.