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Dailymirror.news,Gandhinagar, October 10, 2025:CCAvenue, India’s premier payment solutions provider, has launched CCAvenue CommerceAI, a groundbreaking platform designed to empower merchants, developers, and AI ecosystems to seamlessly integrate autonomous commerce experiences into their applications, CRMs, and AI agents. The platform was showcased at the Global Fintech Fest 2025 in Mumbai, marking a significant leap in transforming digital payments in India.
CCAvenue Model Context Protocol (MCP): The Heart of CommerceAI
At the core of CCAvenue CommerceAI lies the innovative CCAvenue Model Context Protocol (MCP), a secure and standardized interface that connects AI agents and merchant systems to CCAvenue’s robust payment infrastructure. The MCP enables AI agents to autonomously initiate, manage, and execute payment tasks within a verified, auditable framework, moving beyond traditional manual processes to deliver smarter, faster, and more efficient transactions.
A Platform for Diverse Enterprises
CCAvenue CommerceAI is tailored for enterprises with high-frequency, customer-facing transactions, including:
- Telecom companies: Streamlining mobile recharges.
- Power distribution and municipalities: Simplifying utility bill collections.
- Hotels and insurance providers: Automating premium collections.
- OTT platforms: Enhancing subscription management.
This platform caters to a wide range of industries, ensuring seamless digital payment solutions for both businesses and consumers.
Leadership Perspective
“CCAvenue CommerceAI is a game-changer for India’s payment ecosystem,” said Vishwas Patel, Joint MD of Infibeam Avenues Ltd. “By harnessing AI-driven, agentic payment flows, we’re enabling smarter, faster, and more personalized commerce experiences, revolutionizing how merchants and consumers interact in the digital economy.”
Platform Architecture and Key Features
CCAvenue CommerceAI operates across three core layers:
- CCAvenue MCP: A secure protocol enabling AI agents to connect and execute payment operations with precision.
- Commerce AI Orchestration Engine: Manages intent parsing, workflow planning, and multi-step payment orchestration for seamless transaction flows.
- PayCentral.ai (P2A / A2A Layer): Facilitates direct AI-agent-to-AI-agent payment execution, enabling instant settlements between buyer and seller agents.
Integration Pathways
- AI Agent → MCP → CCAvenue Payment Gateway: Enables autonomous payments through AI assistants, chatbots, or smart devices.
- Agent-to-Agent (A2A) via PayCentral.ai: Allows secure, real-time payment settlements between buyer and seller agents.
- Merchant CRM/App → MCP → Payment Orchestration: Offers dynamic payment method presentation, personalization, and real-time transaction closure within enterprise systems.
Transforming Commerce for Consumers and Merchants
CCAvenue CommerceAI delivers transformative benefits:
- For Consumers: Frictionless, real-time payments through AI-driven personal shopping assistants and interfaces.
- For Merchants: Automated payment workflows, enhanced operational efficiency, and advanced fraud detection through intelligent agent orchestration.
CCAvenue’s Legacy and Vision
As the flagship brand of Infibeam Avenues Ltd., CCAvenue processes billions of transactions annually across diverse sectors in India and globally. Its portfolio spans payment gateway services, SoftPOS, white-label payment solutions, utility bill payment systems, and more. With CommerceAI, CCAvenue is set to redefine India’s e-commerce landscape, delivering secure, seamless, and highly personalized agentic commerce experiences.
