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DailyMirrror.News,Hyderabad, August 19th 2024: Godrej Interio, a leading home and office furniture business entity of Godrej & Boyce, part of Godrej Enterprises Group has announced the launch of two New Kitchen stores at Kokapet and Tellapur in Hyderabad. Spread across a sprawling area of 1500 and 850 sq.ft. respectively, these new showrooms are set to become the go-to destinations for discerning home décor enthusiasts seeking elegant and stylish kitchen solutions. In celebration of the launch, the brand is offering up to 25% off on kitchens, ensuring that customers can experience the brand’s commitment to quality and innovation at competitive prices.
Speaking on the launch of the new stores in Hyderabad, Dr. Dev Narayan Sarkar, Senior Vice President and Head of Sales & Marketing (B2C), Godrej Interio, said, “Our new establishment at Hyderabad underscores our dedication to enriching modern kitchen spaces with premium quality, functionality, and aesthetic appeal for modern Indian homes. Within the showrooms, customers can enjoy an immersive shopping experience, exploring a diverse range of styles, designs, and features with personalized guidance. The goal is to foster a welcoming and inspirational atmosphere, empowering customers to make well-informed choices. Owing to the strategic location of the stores and Godrej Interio’s strong and growing brand recall in the market, we expect the revenues of both stores to touch INR 1 Crore per annum annually by FY25. With these new stores, we are expanding our footprint in Southern India, where we have a significant customer base. We plan to open another 10 outlets in Andhra Pradesh and Telangana by the end of FY25 and aim to grow by 20% in the next three years. We also expect revenues to reach INR 25 Cr for the states and INR 50 Cr for the southern zone.”
Godrej Interio offers a comprehensive range of modular kitchen solutions designed to meet the diverse needs of modern homeowners. These solutions include modular kitchen units, cabinetry, and innovative storage options, as well as personalized design consultations, installation services, and post-installation support. The range includes various kitchen layouts such as L-shaped, Straight, Parallel, Open modular, Island and U-shaped wooden and steel kitchens. With advancements like prefabricated modules and modular assembly techniques, Godrej Interio ensures minimized installation time and maximized efficiency.
Today’s homebuyers, including Gen-Z, Millennials, HNIs, and NRIs, seek kitchens that reflect their global lifestyles and culinary aspirations. Current trends emphasize open-plan layouts, space-saving ideas, clever storage solutions, and solid-colored laminates to create visually appealing spaces. According to the HomeScapes study by Godrej Interio, 25% of respondents use their kitchens and dining rooms as hubs for culinary experimentation, transforming them into sophisticated culinary havens. The study also reveals that 54% of Indians prefer open kitchen concepts for a more participative cooking and dining experience, while 59% favor separate kitchens to keep living and dining areas presentable for guests. This dichotomy highlights the diverse needs and preferences in modern Indian homes, where functionality, social interaction, and aesthetics are crucial in kitchen design choices.
