Dailymirror.news, Hyderabad, 22nd March,2025: Godrej Jersey, a leading dairy brand in South India, has announced its bold 3×3 Leapfrog Strategy for FY26. This strategy is designed to expand market reach, enhance consumer experience, and drive growth through innovation. By focusing on three key categories—Badam Milk, Paneer, and Curd—Godrej Jersey aims to dominate the value-added dairy segment while strengthening household penetration and market expansion in Andhra Pradesh and Telangana (APT).

The Three Pillars of the 3×3 Strategy:

• Household Penetration: Increasing trials for value-added dairy products across APT.
• Market Expansion: Extending the reach of Badam Milk and Paneer across key regional markets.
• Product Innovation: Introducing new value-added dairy products to meet evolving consumer preferences.

Driving Growth with Innovation & Investments

Bhupendra Suri, CEO of Godrej Jersey, stated,
“Our 3×3 Leapfrog Strategy is focused on high-growth categories that will accelerate market expansion and enhance consumer offerings. Through strategic investments and continuous innovation, we aim to achieve INR 1,000 Cr topline revenue in Telangana within the next two years.”

The brand is also intensifying its marketing investments, leveraging high-profile brand endorsements to boost visibility. Actor Rana Daggubati is the face of Godrej Jersey Badam Milk, while renowned chef Teja of Vismai Foods endorses its Paneer portfolio.

Celebrity-Backed Product Innovation

Rana Daggubati, Brand Ambassador for Godrej Jersey Badam Milk, shared,
“I’m thrilled to associate with a brand that prioritizes quality and authenticity. Godrej Jersey Badam Milk, made from real milk and enriched with protein, calcium, and essential vitamins, is a perfect blend of taste and health—ideal for today’s fast-paced lifestyle.”

Godrej Jersey is also revolutionizing the packaged paneer market with its innovative QR-coded packaging. The packaging offers a super-soft texture and non-crumbling consistency, addressing a common consumer concern. Scanning the QR code gives access to exclusive paneer recipes curated by Chef Teja.

Chef Teja, Founder of Vismai Foods, remarked,
“Paneer is loved across South India, but many struggle with its preparation. This new packaging, featuring step-by-step paneer recipes, will help consumers create delicious, hassle-free meals at home.”

Expanding Distribution & Strengthening Consumer Trust

Godrej Jersey is investing heavily in R&D, with a 50% increase in research spending for FY26. The company is set to launch new, innovative dairy products tailored to consumer needs.

Shantanu Raj, Head of Marketing at Godrej Jersey, emphasized,
“Our focus on value-added products will drive household penetration and market expansion. With increased advertising, we plan to expand our retail footprint to 20,000 outlets and establish Godrej Jersey Badam Milk as a ₹100 Cr brand within two years.”

Godrej Jersey is also strengthening its curd segment, known for its home-like texture and superior quality. The brand is catering to South Indian preferences for thick, creamy curd with no water separation, reinforcing consumer trust.

A Stronger Future for Godrej Jersey

With a multi-faceted approach spanning market expansion, strategic partnerships, and product innovation, Godrej Jersey is set to scale new heights in the dairy industry. As the brand continues to prioritize trust, quality, and consumer engagement, it is well-positioned to capture a larger market share and redefine the dairy landscape in South India.