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Dailymirror.news Hyderabad, October 20, 2024:Mars Petcare, a renowned leader in pet care and nutrition, recently concluded its nationwide multi-city adoption drive, aimed at finding forever homes for homeless and abandoned cats and dogs. Held across India in collaboration with key partner NGOs, including Blue Cross of Hyderabad, the initiative reaffirmed Mars Petcare’s commitment to creating a better world for pets in the country.
Mars Petcare, with the support of Blue Cross of Hyderabad, led the collective effort to raise awareness about responsible pet adoption, with a special focus on Indian breeds. The event coincided with the festive season, reinforcing the message of joy, warmth, and companionship that pet adoption brings.
Mars Petcare and Blue Cross of Hyderabad have shared a close partnership for over two decades, working hand-in-hand to improve the lives of homeless pets across India. Together, they have spearheaded numerous initiatives aimed at providing shelter, care, and permanent homes for pets in need. From adoption drives to community awareness programs, this collaboration has proven instrumental in promoting responsible pet care across the country.
Salil Murthy, Managing Director of Mars Petcare India, emphasized the importance of the adoption initiative and the collective efforts to tackle pet homelessness: “The State of Pet Homelessness Project has shed light on the massive scale of pet homelessness in India—69.3 million pets, including 60.5 million dogs and 8.8 million cats, remain homeless, making up 19% of the global homeless pet population. At Mars Petcare, we are working to address pet homelessness by doing what we can—whether it’s through the global State of Pet Homelessness Project, adoption drives, partnerships with welfare organizations, or collaborations with partners in our pet care ecosystem. We believe pet homelessness is a national crisis, and adoption is an urgent intervention that requires collaboration between public and private entities along with the larger community. With 53% of respondents expressing openness to shelter adoptions, we see hope in the growing recognition of responsible pet ownership. We will continue working with our partners to drive these efforts forward, ensuring more pets find loving homes. This initiative strengthens our shared mission of providing every pet in India with the opportunity for a healthy, happy life.”
Blue Cross of Hyderabad has been an exceptional partner to Mars Petcare over the years. Both organizations share a deep commitment to ensuring pet care and well-being, aligning their purposes to make the world a better place for pets. Together, they have worked to educate people about pet welfare and have backed several initiatives, including the Indie Dog Show held earlier this year. It is their shared expertise in animal welfare, synergistic values, community engagement capabilities, advocacy efforts, and programs that make the Mars Petcare and Blue Cross partnership a force to reckon with. Mars Petcare has been a long-standing supporter of Blue Cross and its initiatives, furthering the cause of creating a better world for pets.
Amala Akkineni, Chairperson for Blue Cross of Hyderabad, stated, “Our long-standing partnership with Mars Petcare has made an incredible difference in the lives of homeless pets across India. The National Adoption Weekend and our joint efforts over the years have helped us reach communities, raise awareness about the importance of adoption, and find permanent homes for many animals in need. We’re committed to continuing this partnership and ensuring every animal has the chance for a better life. This collaboration not only amplifies our reach but strengthens our ability to make a lasting impact.”
Mars Petcare associates and Blue Cross volunteers came together during the adoption event, offering pet parent counselling, promoting responsible pet ownership, and assisting with shelter operations. Both teams provided hands-on support, ensuring a smooth and organized process for adopting families. Mars Petcare also distributed starter kits, including PEDIGREE® and WHISKAS® packs, to new pet parents, helping them provide complete and balanced nutrition for their new companions.
The LoveMyIndie Dog Show, supported by Mars Petcare and organized by Blue Cross of Hyderabad, is another significant initiative born from this partnership. This annual event celebrates the resilience and beauty of Indie dogs, encouraging the adoption of these often-overlooked breeds. The show also strengthens community awareness around the unique bond between Indie dogs and their pet parents, emphasizing the importance of giving every dog, regardless of breed, a loving home. Mars Petcare’s consistent support of this show highlights their commitment to promoting Indie dog adoption and fostering responsible pet care.
The adoption weekend and ongoing collaborative efforts between Mars Petcare and Blue Cross of Hyderabad serve as a testament to what can be achieved when organizations work together toward a common goal: ensuring that every pet in India has a loving home and a chance for a better life.
