Dailymirror.news,Hyderabad, April 18, 2026: Aarnora Jewels, a new-age fine silver brand, officially entered Hyderabad’s retail market today with the launch of its flagship showroom on Sarojini Devi Road, Secunderabad. The store was inaugurated by popular actress Nidhhi Agerwal.

Positioned as a “value-luxury” alternative to traditional gold, Aarnora specializes in 92.5 fine silver jewellery. To disrupt the market, the brand introduced an industry-leading 77% Assured Exchange Policy, significantly higher than the typical 55% market standard.

Founder Saahil Guptaa stated that with rising gold prices, fine silver offers a “smarter and more practical choice” for modern consumers. As a venture of the SGBL Group—which operates over 50 Kalyan Jewellers showrooms—Aarnora combines deep retail expertise with transparent, MRP-based pricing. To celebrate the launch, the brand is offering a flat 25% inaugural discount on its diverse collections, ranging from traditional temple designs to contemporary office wear.