Dailymirror.news,National, February 22, 2025: Acclaimed Indian-American songwriter Savan Kotecha, known for crafting global chartbusters for artists like Ariana Grande, The Weeknd, One Direction, and Justin Bieber, has joined forces with Universal Music India, Republic Records, and Represent to launch a groundbreaking initiative.

This collaboration will lead India’s biggest nationwide talent hunt to discover and develop India’s first globally positioned teen pop boy band, setting a new benchmark in the country’s pop music landscape.

ఇది కూడా చదవండి...ఓరా జ్యువెలరీ హైదరాబాద్లో విస్తరణ – కొంపల్లిలో గ్రాండ్ నూతన స్టోర్ ప్రారంభం..

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A 17-time Grammy nominee, as well as an Oscar & Golden Globe nominee, Kotecha is determined to cultivate a thriving teen pop economy in India, ensuring that young Indian audiences have homegrown pop idols to look up to.

With a strong blend of A&R expertise, strategic marketing, and teen pop aesthetics, this initiative is set to revolutionize India’s music industry by identifying and nurturing the next generation of pop superstars.

Speaking about this ambitious project, Savan Kotecha stated:
“For far too long, Indian youth have looked to international artists for their pop and teen idols. Around the world, boy bands have shaped entire generations—now, it’s India’s turn. We aim to create a group that represents India’s diversity, dreams, and aspirations while igniting an unparalleled wave of fandom and paving the way for a structured teen pop economy.”

Echoing Kotecha’s sentiments, Sanujeet Bhujabal, Managing Director of Universal Music Group India & South Asia, shared:
“Our i-Pop strategy has been laser-focused on building a Gen Z and Gen Alpha-driven soundscape in India. With Savan, we’re elevating this vision to a global scale by creating India’s first true pop boy band. This will be the biggest and most ambitious pop project India has ever witnessed, setting the foundation for a sustainable teen pop economy.”

ఇది కూడా చదవండి...వాతావరణంలోని తేమ నుంచి తాగునీటిని ఉత్పత్తి చేస్తున్న ఐసీఐసీఐ బ్యాంకు

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Adding to the excitement, Aayushman Sinha, Founder of Represent, emphasized:
“This initiative will be a catalyst for Indian pop culture’s evolution. We’re ushering in a new era of talent development, unlike anything India has seen before. Partnering with Savan, UMG India, and Republic Records, we’re committed to creating a structured ecosystem that fosters long-term careers for young artists while solidifying pop music as a dominant cultural force.”

To shape India’s first contemporary boy band, the project has also partnered with Jugaad Motion Pictures. Beyond just assembling a talented group, Jugaad will craft the band’s collective identity, weaving together elements of personality, ambition, friendship, and creative synergy.

The search for India’s next big pop sensation has officially begun! Aspiring musicians can audition by watching the casting call video on @greatestindianboyband and submitting their entry at www.greatestindianboyband.com.

Applicants must upload a video answering select questions and showcasing their musical talent. Following an intense month-long selection process, shortlisted candidates will progress to the next round. Ultimately, the final five members will undergo a rigorous training bootcamp before making their highly anticipated debut.

This initiative marks a historic moment for Indian pop music, bridging the gap between homegrown talent and the global music stage. The countdown to India’s first teen pop boy band has begun-who will be the next big stars..