Dailymirror.news, Mumbai, 24th January 2025: Voltas Beko, a prominent name in the consumer appliances sector, has unveiled a new influencer campaign to spotlight its groundbreaking HarvestFresh technology in refrigerators.

Building on the success of its TV and digital campaigns from October 2024, this initiative aims to broaden the brand’s reach by collaborating with 20 influencers from diverse fields, such as lifestyle, nutrition, food, and parenting.

Prominent influencers including Kishwer Merchant, Ambika Dutt, Uma Raghuraman, Rashmi Rai, and Aarti Madan will showcase the advanced features of Voltas Beko refrigerators. Their content will highlight how the innovative HarvestFresh technology preserves fruits and vegetables for extended periods while retaining essential nutrients. The campaign includes a clear call-to-action for followers to visit Voltas Beko stores or explore the brand’s website to learn more.

The HarvestFresh technology replicates the natural 24-hour sun cycle through a three-color light system. This innovation helps retain vital vitamins, such as Vitamin A and Vitamin C, in fruits and vegetables, ensuring they remain fresh and nutritious for longer.

The technology aligns with modern lifestyles, promoting healthy eating habits by keeping produce at its peak nutritional value. Available in Frost-Free and Direct Cool refrigerator categories, the range also offers energy-efficient solutions tailored to the needs of contemporary homes.

Mr. Prasenjit Basu, Head of Marketing at Voltas Beko, expressed the campaign’s vision, stating: “As pioneers of innovative technology in India, Voltas Beko is committed to redefining food freshness and setting new standards in preservation.

By collaborating with influencers renowned for their authentic and impactful content, we are reaching a diverse audience of over 7.5 million people. This initiative not only amplifies our message but also invites customers to experience HarvestFresh technology in our stores firsthand.”

He further added: “Our goal goes beyond awareness. We aspire to inspire families to embrace smarter kitchens equipped with technology that preserves nutrition and enhances well-being. HarvestFresh empowers consumers to enjoy fresher, healthier meals, transforming their lifestyle for the better.”

With its strong focus on innovation, style, and functionality, combined with this engaging influencer campaign, Voltas Beko is poised to become the preferred choice for Indian families in 2025.