Dailymirror.news,Hyderabad, March 20, 2025: Telangana is set to take the global spotlight as it prepares to host the prestigious 72nd Miss World Festival from May 7 to May 31, 2025. The event will bring together participants from 140 nations, offering a unique opportunity to showcase Telangana’s rich culture, heritage, and tourism potential to a worldwide audience. The official announcement was made during a grand pre-launch press conference at Plaza Hotel, Hyderabad, attended by dignitaries and international representatives.

Grand Launch Ceremony

The press conference commenced with a traditional pooja ceremony, marking an auspicious beginning. Among the key attendees were Mr. Jupally Krishna Rao, Hon’ble Minister for Tourism, Culture & Excise, Government of Telangana; Ms. Julia Morley, CBE, Chairman and CEO, Miss World Limited; Ms. Krystyna Pyszková, the reigning 71st Miss World from the Czech Republic; Mr. Patel Ramesh Reddy, Chairman, Telangana Tourism Development Corporation; and Ms. Smita Sabharwal, IAS, Principal Secretary, Tourism, Culture, Archaeology & Youth Affairs, Government of Telangana.

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A Game-Changer for Telangana’s Tourism Industry

The hosting of the 72nd Miss World Festival is a landmark event for Telangana, aligning with its vision to become a global tourism and cultural hub. With extensive media coverage and millions of viewers worldwide, the festival will position Telangana as a destination where ancient traditions seamlessly blend with modern progress.

Speaking on the occasion, Mr. Jupally Krishna Rao expressed his pride, stating: “We are honored to welcome the 72nd Miss World Festival to Telangana. This event provides an exceptional platform to highlight our state’s rich cultural heritage, diverse tourism offerings, and world-class infrastructure. We are confident that it will significantly enhance Telangana’s appeal as a premier global tourism and investment destination.”

Ms. Julia Morley, Chairman and CEO of Miss World Limited, remarked: “Miss World is more than a beauty pageant; it is a platform that fosters global goodwill, cultural exchange, and empowerment. Telangana, with its stunning landscapes, deep-rooted traditions, and modern outlook, is the ideal host for this global celebration.”

Ms. Krystyna Pyszková, reigning Miss World, added: “Miss World stands for ‘beauty with a purpose,’ and Telangana perfectly embodies this principle through its commitment to culture, sustainability, and progress. I look forward to experiencing the warmth and hospitality of this incredible state.”

Strategic Initiatives to Enhance the Festival’s Impact

The Telangana government has outlined a strategic plan to maximize the event’s long-term benefits for the tourism and cultural sectors:

• Enhanced Safety & Infrastructure: A dedicated tourist police force and upgraded surveillance systems will ensure a safe and secure experience for visitors.
• Improved Connectivity: With Rajiv Gandhi International Airport (RGIA) and extensive road and rail networks, Telangana is well-equipped to welcome global guests.
• Cultural Showcases: The festival will highlight Telangana’s renowned handlooms (Pochampally, Gadwal, and Gollabhama sarees), traditional art forms (Cheriyal paintings, Karimnagar silver filigree), and authentic cuisine.
• Promotion of Medical Tourism: Telangana, recognized as the “vaccine capital of the world,” will use the event to promote its biotechnology, pharmaceutical, and medical tourism sectors.
• Sustainable Tourism: The state’s eco-tourism attractions, such as Kawal Tiger Reserve, Amrabad Tiger Reserve, and Jodeghat Valley, will be showcased to a global audience.
• Boost to Film & Entertainment Industry: The festival will put Telangana’s thriving film industry, including Ramoji Film City, on the international map.

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Global Branding & Digital Engagement

A large-scale digital campaign will amplify the festival’s reach through social media, influencer collaborations, and immersive virtual experiences. A dedicated Miss World Telangana website and mobile app will provide real-time updates, travel resources, and exclusive content for visitors.

Additionally, international journalists and media houses will be invited for exclusive tours, further strengthening Telangana’s reputation as a must-visit global destination.

A Legacy of Growth & Global Recognition

The 72nd Miss World Festival is expected to create a lasting legacy for Telangana, driving long-term tourism growth, fostering global partnerships, and reinforcing the state’s position as a world-class travel and cultural hub. With the tagline ‘Telangana, Zarur Aana’ (Telangana, A Must-Visit), the state extends a warm invitation to travelers, investors, and cultural enthusiasts worldwide to explore its unparalleled beauty, history, and hospitality.