Dailymirror.news,India,September 22nd,2026: AmazonPaylaunchedadigital,self-servehealthinsurance purchase journey on Amazon.in, in partnership with HDFC ERGO General Insurance Company, at the Global Fintech Fest. The experience enables customers to understand what a health plan covers, and complete the application through a guided, do-it-yourself (DIY) process, eliminating the need for spam calls or branchvisits.

The buying journey is embedded directly into the Health Insurance page on Amazon Pay and features HDFCERGOOptimaSecure+.Fromthemomentcustomerslandonthepage,theycanexplorecoverage details,check what the plan covers and complete their purchase independently.

The journey has been builtonyearsofHDFCERGO’sdeepexpertise,deliveringaseamlessDIYexperience,andfordigitalsavvy customers, who wish to opt for the right health insurance solution and stay protected against health-relatedemergencies.

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“Indians today are increasingly becoming health-conscious citizens — yet most of them remain uninsured, because some of their queries remain unanswered during their buying journey. We are happytopartnerwithHDFCERGOGeneralInsuranceandoffertheirflagshiphealthinsuranceplan–

Optima Secure+. We are building on our experience in insurance to make it easier for millions of customers andotherstoaccessandunderstandhealthinsurance digitally.Bycombiningthis reachwith asimple,self-serveexperienceandbest-in-classclaimssupport,weaimtohelpcustomersmakemore informedhealthinsurancedecisionsinminutes,withgreaterconfidence.

ఇదీ చదవండి:ఫెడరల్ బ్యాంక్ గన్నర్స్ సోల్జరథాన్ హైదరాబాద్..

Thisalsomarksanimportant expansion of Amazon Pay’s insurance offerings, as we move beyond vehicle insurance into health coverage, furthering our commitment to making financial protection accessible to every Indian,” said VikasBansal,CEO,AmazonPayIndia.

ఇదీ చదవండి:నిరంతరం స్క్రీన్‌లను చూస్తూ ఉండటం వల్ల మెడ నొప్పి, ఇంకా డూమ్‌స్క్రోలింగ్‌ వల్ల కలిగే అలసట..

“EverythingwedoatHDFCERGOstartswiththecustomer.Asadigital-firstcompany,ourgoalistomake qualityhealthinsurancesimplerandmoreaccessible.

Thispartnershiptakesusclosertothatgoal by combiningAmazon’sdigitalreachwithourhealthinsuranceandclaimsexpertise.Itenablescustomers to understand, choose and buy the right cover independently.

With Optima Secure+, customers get comprehensiveprotection,backedbyourclaimssupportwhenitmattersmost,”saidParthanilGhosh, MD&CEO,HDFCERGOGeneralInsurance.

KeyfeaturesoftheDIYbuyingjourney

• Nospamorunwantedcontact —Customersaccessinformationattheirownconvenience.The journeyretainscontextsotheycanpickupexactlywheretheyleftoff,eliminatingfollow-upcallsor repetitiveconversations.
• Guidedplancomparison—Thejourneywalkscustomersthroughwhattheplancoversanddoes not cover, including room-rent limits, co-payment clauses and waiting periods, so there are no surprises atthetimeofaclaim.

The partnership between Amazon Pay and HDFC ERGO is an important step towards insurance inclusion, and brings in simplified digital buying journeys, without need for any external assistance. This synergy will provide a large pool of Amazon’s digital native customers access to quality health insurance solution.