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Dailymirror.news,Hyderabad, October 8th, 2024: Bank of Baroda, one of India’s most trusted banks with a significant international presence, has officially announced cricketing legend Sachin Tendulkar as its Global Brand Ambassador. This strategic partnership is built on the shared core values of excellence and trust, aligning perfectly as the bank sets its sights on a new phase of transformation, aiming for faster growth with the backing of Sachin’s global brand appeal.
The partnership marks the launch of Bank of Baroda’s first-ever campaign featuring Sachin Tendulkar, titled “Play The Masterstroke”. This campaign encourages individuals to make a masterstroke in their financial journey and achieve their aspirations by choosing a bank that has been trusted by millions, backed by over a century of legacy.
With his unparalleled popularity across India and his universal appeal cutting across various demographics, Sachin Tendulkar will serve as the face of Bank of Baroda. He will be featured in the bank’s branding campaigns, financial literacy and fraud prevention programs, as well as customer and employee engagement initiatives. Bank of Baroda, which has a presence in 17 countries, will also leverage Sachin’s iconic status to enhance the brand’s recognition on a global scale.
Commenting on the association,Debadatta Chand, Managing Director & CEO, Bank of Baroda, said, “It is a moment of immense pride for us to welcome Sachin Tendulkar, one of India’s greatest sporting legends, as our global brand ambassador. Sachin is a global icon who has always led by example, inspiring millions not only with his on-field achievements but also through his actions off the field. Just as he has united a nation with his stellar career, Bank of Baroda has been a trusted financial partner to millions across India. Sachin embodies leadership, excellence, trust, and consistency—values that are at the heart of Bank of Baroda’s legacy. We are excited to take this partnership forward.”
In conjunction with this announcement, the Bank unveiled the ‘bob Masterstroke Savings Account’, a premium savings account designed for clients seeking exclusive services. The account highlights best-in-class features, reliability, and long-term financial planning.
The ‘bob Masterstroke Savings Account’ comes with several exclusive benefits, including a higher interest rate on account balances through the Flexi Fixed Deposit facility, concessional rates of interest on retail loans, and a range of premium banking tools like the bob World Opulence Visa Infinite Debit Card (Metal Edition) and a lifetime-free Eterna Credit Card (subject to eligibility). Additionally, account holders will enjoy priority banking services, wealth management consultations, higher cash withdrawal limits, and other exclusive perks. To qualify for this account, customers must maintain a Quarterly Average Balance of Rs. 10 lakh.
Sachin Tendulkar shared his thoughts on the partnership, saying, “I am delighted to partner with Bank of Baroda, an institution that has evolved over time and remains relevant to the needs of the modern world. From its humble beginnings over a century ago, Bank of Baroda has grown into a leading financial institution built on the values of excellence, integrity, and innovation. These values resonate with me, and I believe they are essential for success in any field. I look forward to a meaningful and fruitful collaboration with Bank of Baroda.”
Debadatta Chand further added, “Our goal is to inspire every citizen to ‘Play The Masterstroke’ by choosing Bank of Baroda as their preferred banking partner.”
