Dailymirror.news,Mumbai, April 4, 2025: HDFC Asset Management Company Ltd., the investment manager of HDFC Mutual Fund, has introduced a groundbreaking innovation in the Indian mutual fund industry with the launch of Tap2Invest, a WhatsApp-based investment platform. This first-of-its-kind initiative enables existing KYC-verified investors to seamlessly invest in HDFC Mutual Fund schemes directly through WhatsApp, offering a simplified, tap-based interface.

Unlike traditional WhatsApp services that rely on text-based commands, Tap2Invest provides users with a click-based experience similar to a mobile investment app but integrated within WhatsApp. Investors can initiate a Systematic Investment Plan (SIP) or make lump sum investments effortlessly via the platform by connecting to the official WhatsApp number: +91-82706 82706.

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The service supports multiple digital payment modes, including UPI Autopay, net banking, and others, providing convenience and flexibility. In addition, the end-to-end encrypted platform ensures the security and privacy of investor data and transactions.

Commenting on the launch, Mr. Navneet Munot, Managing Director & CEO of HDFC Asset Management Company, stated:

“At HDFC AMC, we are committed to leveraging technology to simplify and enhance the investment experience. The Tap2Invest service is designed to make mutual fund investing easier, more intuitive, and more accessible by integrating with a widely used platform like WhatsApp. This aligns with our mission to be the wealth creator for every Indian.”

This initiative reflects HDFC Mutual Fund’s ongoing commitment to digital innovation and customer-centric financial solutions, further strengthening its position as a leader in the Indian asset management industry.