Dailymirror.news,Mumbai, September 21st, 2024:IRTH, the premium handbag brand from the House of Titan, proudly announces the grand opening of its first exclusive brand store in Mumbai. Situated in the prestigious Palladium Mall, the store will offer customers a carefully curated collection of meticulously designed handbags.

Launched in October 2022, IRTH has quickly expanded its footprint to over 50 cities through 130 large format stores and online platforms. With an impressive growth trajectory, the brand now boasts a customer base of over 90,000.

The women’s handbag market is projected to grow to INR 7,500 crores, with a CAGR of 10% between 2023 and 2028, and IRTH aims to meet the evolving mobility needs of women with its versatile offerings. The product lineup includes a wide range of women’s handbags such as work bags, tall totes, shoulder bags, handhelds, slings, cross-body bags, clutches, and wallets.

The new store will provide a unique shopping experience with an exclusive selection of products available only at the brand’s outlets and online store. Among the highlights is a genuine leather collection priced between INR 5,995 and INR 10,995, alongside mini leather accessories starting at just INR 295 up to INR 1,995.

Mr. Manish Gupta, CEO of the Fragrance and Accessories division at Titan Company Ltd., shared his enthusiasm, saying, “We are thrilled to open our first store in Mumbai, India’s fashion capital. By establishing a physical presence in key shopping destinations, we aim to boost brand visibility, offer a more immersive shopping experience, and cater to a growing consumer base that values both in-store and online shopping.”

As part of its ambitious expansion strategy, IRTH plans to launch around 100 stores across India by FY27, further solidifying its presence in the organized handbag market. This growth initiative reflects IRTH’s determination to become a leading player in a sector set for significant development.

Mr. Gupta also added, “With favorable market conditions and positive customer feedback, we are confident of surpassing a combined revenue of INR 1,000 crores by FY27, from both IRTH and Fastrack bags.”

With this milestone, IRTH is redefining the premium handbag shopping experience and invites the women of Mumbai to discover the brand’s world of style and sophistication.