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Dailymirror.news,Mumbai, October 14th, 2024:JSW Paints, a leading environment-friendly paints company and part of the US$ 24 billion JSW Group, has launched a new campaign for its decorative paint range titled ‘Khoobsurat Soch.’ This campaign embodies the brand’s unique positioning of ‘Think Beautiful.’
The visually captivating film features brand ambassadors Alia Bhatt and Ayushmann Khurranna, who invite audiences to let their thoughts take flight and embark on a journey of self-expression through the vibrant colors of JSW Paints. The campaign will be showcased across television, digital platforms, out-of-home (OOH) advertising, and other media.
With their energetic and playful presence, Alia Bhatt and Ayushmann Khurranna inspire viewers to embrace the beauty of colors in their living spaces. The film’s soundtrack, composed by the legendary Gulzar, creates a harmonious blend of visual and auditory experiences for the audience. Conceptualized by TBWA\India, the campaign highlights JSW Paints’ diverse range of eco-friendly options.
In addition, JSW Paints has signed Dulquer Salmaan as the brand ambassador for its southern markets, where a separate campaign film featuring Alia Bhatt and Dulquer Salmaan will be launched.
Commenting on the campaign, Mr. AS Sundaresan, Joint MD & CEO of JSW Paints, said, “We are thrilled to unveil our ‘Khoobsurat Soch’ campaign. It aims to help people discover the limitless potential of beautiful thoughts that can transform their homes. We encourage consumers to look beyond mere colors to explore themes, designs, aspirations, and experiences that reflect their life and passions.”
Govind Pandey, CEO of TBWA\India, added, “JSW Paints offers many innovative possibilities for decorating your home, allowing homeowners to turn their beautiful ideas into reality. This film speaks to the current generation of homemakers and invites them to move beyond the ordinary and embrace new ideas and colors.”
Russell Barrett, CCExpO of TBWA\India, stated, “JSW Paints is built on the foundation of disrupting the paint category through thoughtful innovations and beautiful initiatives. This film encourages every homeowner in India to breathe life into their homes with their beautiful thoughts, setting their imagination free while partnering with us to bring their unique stories to life.”
