Dailymiorror.News,Hyderabad, 15th November ,2024: Tata Sampann, the brand under Tata Consumer Products Limited (TCPL), is renowned for offering a range of food products that retain the goodness of nature in their most natural forms. Their latest campaign, ‘Pyar Bhara,’ underscores this unique proposition, encouraging consumers to choose food that’s full of nature’s love.

The campaign features a playful interaction between celebrity chefs Sanjeev Kapoor and Ranveer Brar, showcasing Tata Sampann’s Unpolished Dal, a product that maintains its essential nutrients and natural goodness. The film highlights the brand’s commitment to providing food that’s minimally processed, allowing consumers to enjoy the benefits of wholesome, nourishing ingredients.

Deepika Bhan, President of Packaged Foods – India at Tata Consumer Products, explained, “We believe that polishing is a harsh process that strips away the nutrients dal offers. That’s why we keep our dal unpolished—delivering it to you as nature intended, full of love.” Tata Sampann promises this level of care not only in its dals but across all its products, from spices to dry fruits.

Anurag Agnihotri, Chief Creative Officer (West) at Ogilvy India, added, “When food isn’t processed, doesn’t have anything artificial, what does it have? Just love. Tata Sampann’s unpolished pulses and spices with natural oils retain the love nature has put into them. We wanted to bring this idea to life, especially with the voices of two beloved chefs.”

Chef Sanjeev Kapoor shared, “Cooking is an honest art. The dish only comes alive if the ingredients are full of love. That’s why I choose Tata Sampann. Their products bring the pure love of nature into my kitchen every time. I’m proud to be part of a campaign that celebrates this connection with Indian food.”

Chef Ranveer Brar reflected on the campaign, saying, “The best food is the one nature provides in its intended form. The secret to great cooking is respecting how nature makes ingredients. Tata Sampann’s close-to-nature products elevate the joy of home-cooked meals, and I’m excited to be a part of this campaign.”

The ‘Pyar Bhara’ campaign will be promoted across various digital platforms, including social media, where consumers can interact with the content and share their experiences cooking with Tata Sampann products. To explore how nature’s love transforms everyday meals, watch the campaign’s new film here: Pyar Bhara Campaign Video.