Dailymirror.news,Hyderabad, December 25th, 2024: The Amara Raja Group, a $2 billion global conglomerate, has proudly announced the winners of the 2nd Edition of the ‘Amara Raja Better Way Awards.’ Instituted two years ago, these prestigious awards recognize and celebrate exceptional contributions towards improving the quality of life in rural areas through better access to opportunities and sustainable solutions.

Winners and Their Achievements

  1. Thanima Products and Marketing – Award for Rural Income Generation
    • Founded in 2012 by Bijumon K R, this Kerala-based company has significantly boosted rural economic growth by promoting sustainable business practices.
    • Thanima sources raw materials directly from farmers in rural Kerala and Tamil Nadu, ensuring fair value for their produce while achieving remarkable revenue growth.
  2. Siyanjali Retails Pvt Ltd – Award for Best Agri-based Business
    • Established in 2021 by Yashpal and Vanita Chandel in Himachal Pradesh, Siyanjali focuses on reviving millet consumption and fostering sustainable agriculture.
    • The company empowers local farmers, promotes healthy eating habits, and drives rural economic growth, creating a significant community impact.
  3. Farm2Fam India Pvt Ltd – Award for Women Employment
    • Located in Maharashtra, Farm2Fam champions women’s empowerment through innovative agricultural practices.
    • By cultivating locally grown fruits, the company supports import substitution, ensures affordable access to high-quality produce, and contributes to public health.

Recognition and Support

The winners were evaluated based on their social and community impact, along with their efforts in creating local employment opportunities. Each winner received:

  • A cash prize of Rs. 3 lakh
  • A one-year mentorship with Amara Raja’s CXOs across key domains like finance, HR, marketing, IT, and supply chain.

Chairman’s Message

Speaking on the occasion, Mr. Jayadev Galla, Chairman of Amara Raja Group, said:

“The winners have made a tremendous social and economic impact through their innovative solutions and products. At Amara Raja, we are committed to transforming lives and livelihoods, and these entities have truly transformed their communities. Our vision is to create an India where opportunities are not constrained by geography.”

The ‘Amara Raja Better Way Awards’ continue to inspire and encourage innovative solutions that uplift rural communities, driving economic growth, job creation, and societal well-being. https://www.amararaja.com/