Dailymirror.news,India, November 11th, 2026: DAV Media has launched Brillaince, a brand and reputation intelligence platform designed to help public relations professionals, communication teams and agencies monitor brand mentions, identify potential crises and analyse public perception across multiple digital platforms.

The platform brings together media monitoring, share-of-voice analysis, crisis detection, journalist intelligence, content assistance and AI reputation tracking. It aims to provide communication professionals with a unified system to track brand-related conversations and make informed decisions.

According to the company, Brillaince monitors more than 100,000 sources across over 40 languages and tracks brands in 15 countries. Its coverage includes news websites, social media platforms, online communities, video platforms, customer reviews and emerging AI-based information channels.

The platform has been developed with a focus on India’s multilingual media environment, where brand conversations take place across regional news outlets, social networks and digital communities.

Focus on Crisis Detection and Reputation Monitoring

Brillaince features an Action Center that brings together important updates and recommendations, categorising them according to urgency and potential impact.

Its crisis intelligence feature, called Velocity Clock, establishes a baseline for normal brand conversations and helps identify unusual increases in activity. It also tracks developing issues and provides severity assessments along with draft holding statements for communication teams to review.

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In addition to monitoring platforms such as Instagram, X, Threads, Reddit and Quora, the system tracks YouTube creators and comments, app store ratings, marketplace reviews and employer review platforms.

Another feature focuses on how brands are represented in AI-generated responses. It analyses brand mentions across platforms such as ChatGPT, Gemini, Perplexity and Google AI Overviews, helping communication teams understand their visibility in AI-driven search and discovery environments.

AI Tools to Support Communication Teams

The platform also includes a Content Studio that assists users in preparing draft press statements, media pitch emails, social media responses and video scripts in multiple languages.

Its journalist intelligence feature helps identify reporters covering competitors but not currently engaging with a particular brand. This information can support more targeted media outreach.

Another feature, Ask Brill, allows users to interact with their brand intelligence data through natural-language queries, reducing the need to navigate multiple dashboards.

Brillaince also provides real-time alerts, daily updates and monthly PDF reports. White-labelling facilities are available for public relations agencies managing multiple clients.

The company said that while artificial intelligence supports data analysis and content generation, communication teams retain responsibility for reviewing and approving content before publication.

Company Highlights India’s Media Landscape

Speaking about the launch, Vignesh Chandrasekhar, Founder of DAV Media, said brand conversations are increasingly spread across news platforms, social media, videos, online reviews and AI-generated responses.

He said monitoring conversations alone was no longer sufficient, as communication teams also needed to identify important developments, assess potential risks and respond at the appropriate time.

Chandrasekhar added that India’s diverse media environment influenced the development of Brillaince, with the platform designed to help organisations manage reputation-related challenges across different languages and markets.

With this launch, DAV Media aims to strengthen the use of technology in public relations and corporate communications by integrating monitoring, intelligence and response capabilities into a single platform.