dailymirror.news, Hyderabad, October 9, 2026 : Fashion retail major Lifestyle has launched its festive campaign in Hyderabad, presented by acclaimed actress Pooja Hegde at its Begumpet store. Coinciding with the campaign reveal, the brand inaugurated its 10th outlet in the city a 31,000 sq. ft. retail space located at League City Mall, Bandlaguda-Jagir-Kismatpura, designed to offer an elevated shopping experience.

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Positioned as an all-in-one destination for seasonal shopping and gifting, Lifestyle’s festive edit spans apparel, footwear, handbags, beauty, watches, sunglasses, and fragrances. The collection merges international design aesthetics with festive craftsmanship, featuring vibrant palettes, intricate embroidery, embellishments, and sequin work across accessible price brackets.

Key Highlights of the Festival..

Ethnicwear (Melange by Lifestyle): Contemporary ethnic designs featuring women’s curated sets starting at ₹2,599 and men’s festive kurtas starting at ₹1,799.

Western & Partywear: Women’s satin and lace occasion dresses by Ginger and Code, starting at ₹1,899. Smart Casuals & Men’s Styling: “Celebration-Ready” statement shirts from Code and Bossini starting at ₹1,999, alongside Forca denims starting at ₹1,299.

Speaking on the twin milestones, Devarajan Iyer, CEO and Executive Director, Lifestyle International Pvt. Ltd., stated.

“Festive dressing is evolving, with today’s consumers looking for a seamless blend of contemporary styles and modern silhouettes. At Lifestyle, our festive campaign reflects this evolution through thoughtfully curated fashion that brings together diverse styles and categories for every celebration truly bringing to life our brand promise, ‘I Found It At Lifestyle.’

Hyderabad is an important market for us, and we are delighted to bring the campaign to life here with Pooja Hegde, whose style and versatility resonate strongly with the spirit of the season.

We are also excited to strengthen our presence in Hyderabad with the launch of our new store at League City Mall, marking our 10th store in the city.” The newly launched collection is now available across all Lifestyle stores in Hyderabad and online.