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Dailymirror.news, Hyderabad, July 21, 2026: ITC Foods has introduced B Natural Coconut Cola, a first-of-its-kind beverage in India that combines the familiar fizz and taste of cola with the natural goodness of coconut water. Positioned as a healthier alternative for consumers seeking balanced refreshment, the drink comes with Zero Caffeine, Zero Added Sugar, and only 9 kcal per serving.
Launched under the theme “Refreshingly Simple,” the new beverage aims to redefine the cola experience by offering a refreshing blend of indulgence and wellness. According to the company, B Natural Coconut Cola has been developed for today’s health-conscious consumers who are increasingly looking for lighter beverages without compromising on taste.
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The company said the launch addresses a growing consumer preference for drinks that fit into everyday lifestyles while delivering both flavor and functional benefits. By combining coconut water with carbonated cola, ITC Foods believes it has created an entirely new beverage category in India—a hydrating cola with a wellness-focused proposition.
Speaking about the launch, Vivek Kookkal, Vice President and Business Head Dairy and Beverages, Foods Division, ITC Ltd, said the product is based on the simple insight that indulgence does not have to be overly complicated. He added that Coconut Cola encourages consumers to rediscover simplicity through a beverage that delivers the familiar taste of cola along with the refreshing qualities of coconut water.
The beverage was developed in collaboration with ITC’s Product Development and Life Sciences & Technology Centre (LSTC) teams to ensure that the product delivers a satisfying taste while maintaining its nutritional benefits.
B Natural Coconut Cola is available in a 250 ml can priced at ₹60 and will initially be launched across leading retail outlets and quick-commerce platforms in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Pune, and Ahmedabad.
